These days, we are seeing a new “it” think every few months. Right now, a pretty new service called Pinterest qualifies as this year’s Twitter or Google+. Essentially, Pinterest is a social bookmarking site that focuses on images. So, it is a bit of a mash up between Flickr and Delicious.
When you “pin” something, you share an image and link to the original content you found online. You can surf the web and pin practically anything that you can find. You can also create collections of things called “Pinboards”, which works just like tagging. Visitors to the site and followers of your pinning activity can discover new things grouped in various categories.
But why should you consider using Pinterest in your online marketing efforts? What can pinning pictures possibly bring into your business and your brand? DuctTapeMarketing.com gives the whys of using Pinterest in internet marketing.
- Engaged users. Pinterest users are keenly interested in what’s hot and what’s cool – a behavior that translates well into the kind of influencer marketers desire to attract.
- Real time trending. Anyone designing anything would be wise to dig in and search Pinterest for related elements and cues.
- Visual link building. Links build through images are some of the best links you can acquire when it comes to actual engagement.
- Branding style. Pinterest is a great way to say your brand has style, class, hipness, hotness or whatever the personality trait that suits.
- Local SEO. Local links, the kind that say Fargo SD bridal store, are pure gold for local businesses and smart marketers are embedding these kinds of local links in their descriptions and comments.
When using Pinterest for marketing, just like in any other kind of strategy, you need to make sure that you remain relevant and up to date to your followers. So if you are looking for Pinterest marketing tips this holiday season, Yahoo! offers a handful of suggestions. Here is one of them, which is offering recipes.
The holiday season is about food, seeing family, and hosting. Post beautiful and appealing images of food, with links to the recipe on your website.
An optimized landing page with great lead generation or links to your products is how you make money from Pinterest.
- Holiday recipes are a great way to encourage engagement
- They elicit responses of ‘my favorite!’, or ‘I added more nutmeg’. Comments are currency on social media
- If your brand isn’t suited to recipes, make the recipe post personal like ‘Our CEO made a delicious apple-cherry crumble, here’s the recipe!’
Hopefully, you now are a little convinced on the benefits that Pinterest can give your online marketing efforts. Just focus on getting creative, and do not be afraid to market your brand as much as you are promoting your products.