Internet marketing holds so many benefits over traditional marketing in that it is cheaper and it has more market reach. It also allows you to advertise 24/7, personalize your marketing, increase interactivity and, when the time comes, easily track your results. Your internet marketing campaign stands to be more effective of you follow the latest…
Category: Marketing
Content web marketing strategies have become increasingly significant for businesses. However, we post and share our content, secondary only to the quality of the content we create. It might seem like a straightforward concept, but content marketing is not all that simple. For a content marketing campaign to become successfully, a well-developed strategy is needed….
The last few years have been crazy for small businesses. About 5 years ago, online marketing was pretty straightforward. Companies invest of their marketing budget in paid ads and SEO, and website traffic would roll in and the company earns new customers. However, things have changed and small business now face different challenges. Today, there…
When marketing a product or service, social media can greatly help you reach a wide network of people all at once. For many businesses, the use of social media is crucial to maintaining communication with their clients and customers. As you develop a social media marketing strategy, consider how you can use it to further…
Facebook pages can be a great way to connect your audience. Facebook statistics tell us that the average user is currently connected to 60 pages, groups and events. This means that, aside from all the other Facebook friend activity that goes on, your page is one of the 60 trying to grab a fan’s attention….
These days, we are seeing a new “it” think every few months. Right now, a pretty new service called Pinterest qualifies as this year’s Twitter or Google+. Essentially, Pinterest is a social bookmarking site that focuses on images. So, it is a bit of a mash up between Flickr and Delicious. When you “pin” something,…
Hashtags are everywhere these days, particularly on Instagram. And being a marketer, you cannot ignore them. You need to know how to strategically implement these tagged topics. When done right, hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and many more. Why You Should…
Google makes numerous updates on their algorithm yearly, but most of them are not noticed by webmasters and marketers. But with the recent Hummingbird update, the biggest in 12 years, about 90% of searches across the world have been affected. With such dramatic change, you cannot help but notice it. in fact, most of us…
With internet marketing spreading its wings all over the globe, more and more are now switching from the physical strategies of business promotion to web marketing. Email marketing is one of the best ways to promote your products and services online. It is also one of the oldest sources of business-to-business marketing used by practically…
Among social media networks, Facebook is the undisputed king. A whopping 3.2 billion likes and comments are posted on the social media site daily, according to data collected by Media Bistro. Facebook now has 1.15 billion users per month with about 699 million people logging on daily. This makes it the perfect avenue for both big and small…