Internet marketing holds so many benefits over traditional marketing in that it is cheaper and it has more market reach. It also allows you to advertise 24/7, personalize your marketing, increase interactivity and, when the time comes, easily track your results. Your internet marketing campaign stands to be more effective of you follow the latest trends. So what strategies should you do for an effective campaign in 2014? Read on and find out.
Internet Marketing Tip #1: Better Retargeting
Cookies allow your website to allow visitors whenever they go online. It is expected that as more and more people use mobile devices to connect to the internet, mobile devices will have local targeting tools that will make marketing more efficient. Take advantage of cookies for this year because, although some people complain about it, you will be sure of improved brand awareness and increased conversions. However, it is expected that cookies will be gradually replaced by such identification methods as device matching and you should take advantage of this.
Internet Marketing Tip #2: Use Paid Social Ads
Industry players are hoping that social media will kill paid ads. The reality, however, is that businesses that are using paid social ads are getting better results compared to those who simply have Facebook Fan pages, YouTube accounts and Twitter followers. Paid social ads are better compared to traditional ads like Google AdWords because you get deeper user engagement. As an example, one study shows that Facebook ads give you about 49 times more clicks than such right-hand side ads on Google. You need to make your SEO campaign more local, so that you can reach people who are more likely to know the location of your business. Location based advertising with the use of smartphones really caught on in 2013, and the trend is expected to increase this year.
Internet Marketing Tip #3: Go Mobile
For 2014, you might want to consider getting a responsive web design as more and more people are using mobile devices to connect to the internet. Responsive web design will let you create a website that can be used across all internet-enabled devices, so you will save on web design and content creation costs. The use of mobile apps like Instagram, WhatsApp, Snapchat and WeChat is also on the rise, so you should take advantage of this for this year.
Internet marketing in 2014 will be more challenging than ever. Work harder, smarter and use more effective marketing strategies, only then you can turn challenges into rewards and bring success to your business. Consider following or applying the tips above and you should be a step closer to success.