Our SEO Process – EskieTech

Our SEO process is divided into the following 8 steps. These steps are proven and have always given us the results we want for our clients:

Website Audit

The initial analysis serves as a benchmark and is used to track progress as we work. The website audit consists of 3 separate forms of analysis. They are:

Website Review
Competitor Analysis
Current site positioning

The first step involves an in-depth analysis of the website which needs to be optimized for the Search Engines. We check the current website positioning on the Search Engines, its Search Engine Friendliness and the amount of traffic it is getting from the Search Engines.

Client Requirements

It is essential to understand the client requirements before any SEO work is started.

Reasons for SEO
Get Client Expectations
Set Goals & Targets

In the second step, we identify the purpose behind doing SEO. Whether the client wants to achieve high search engine rankings, increase sales, get newsletter subscribers or improve popularity? Once we know the client expectations, we set our goals accordingly.

Keyword Research

Search Engines can drive traffic to your website if you achieve top rankings for your keywords.

Initial Keywords List
Keyword List Expansion
Final list of Keywords

Keyword Research is one of the most essential steps of any SEO campaign. The client gives an initial list of keywords and we expand it to find related keywords that will help drive traffic through the search engines. The client approves the final keywords list.

Content Development

Search Engine Spiders consider website content an important ranking factor.

Keyword incorporation in content
Landing page creation

After the final list of keywords is discussed, we start writing content for the different sections of the website. Keywords are incorporated to the text content of the website. New pages are also added to the website and content is written for the new pages.

Website Optimization

Developing a Search Engine Friendly website is an essential part of on-page optimization.

New Navigation Plan
HTML Code optimization
Removal of unnecessary Flash and JavaScript
On-page updates like Title Tags, Meta Tags, Internal Links, Headings, Images and ALT Tags
Addition of Site Map

The Website Optimization step involves a number of sub-steps and processes which are carried out on the website pages to make them Search Engine Friendly. We propose and implement a new navigation structure for the website if there are problems with the existing website navigation plan which can cause problems with the Search Engines.

Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are added to the web pages. On-page optimization is carried out to make the website Search Engine Friendly and easy to navigate by the search engine spiders.

Submission of Website

Submitting your website to web directories is a good way to obtain one-way links.

Anchor Text creation
Submission to Web Directories
Search Engine Submission

The submission process allows the website to be submitted to some of the most prominent search engines and directories on the Internet. Submission to these directories and search engines allows quick indexing of the website and its pages.

Link Building

Links can also help drive traffic to your website from other web pages on the Internet.

Finding quality link partners
Contacting link partners
Replacing old or removed links

Link building is the most important step in off-site optimization of a website. Finding quality link partners for a website can be a tedious and time-consuming task. We hand pick quality sites and contact them to finalize the link deal using appropriate anchor texts in the incoming links.

Reporting

Reporting allows us to show our progress to the client on a regular basis.

Keyword Ranking Reports
Website Traffic Reports
Link Popularity Reports
Targets & Goals Achievement

We track our progress and give updates to the client on a regular basis. We send keyword ranking reports, website traffic reports and link popularity reports to the client every month. Web Analytics programs like Google Analytics is used to keep track of the traffic coming to the website. We also use Google Analytics to set goals and targets to achieve them.

This 8 step process ensures results for our clients within the time frames we provide to the customer at the start of any project.