A Look at Google’s Hummingbird SEO Update


Announced late in September 2013, Google’s Hummingbird update just might be the most radical revamp in its search engine algorithm since the Panda update in 2001. It has the goal of making search fast and precise, affecting the way Google processed search-related signals before ranking billions of web pages in its index. This is an innovated created to integrate hyperlocal search and local signals, trust rank, knowledge graph, and mobile search and user intent in a headlong rush to become the ultimate answer engine on the web.


Are you affected by it? Searchengineland.com says that this can be answered for sure after an analysis of your SEO and data from traffic logs. But if all that you have done is optimize rank for certain keywords without spending time deconstructing the intent of your site visitors, then the answer just might be a “Yes.”

According to searchengineland.com, the reason for this is that “the Hummingbird update has revamped the algorithm’s signal processing itself to return better quality and relevance to search results, including spoken “conversational search” queries made from mobile phones and computing devices. Hummingbird goes beyond words or phrases, striving to figure out what they actually mean.

Click here to read a more of this in depth discussion and analysis of the new SEO.


With this new update, the bottom line is that quality, frequency, depth and authority matter more than ever. Ductapemarketing.com has outlined five realities that SEO professionals and site owners need to address in order for them to remain relevant. This should also serve as tips for people who are looking to integrate SEO into their businesses. Below is a quick rundown of them. Check them out in detail here.

  • Social signals matter a lot
  • In depth is the new snack sized
  • Who writes it matters, too
  • Link building is networking
  • Keyword not provided is the new deal

The Hummingbird update is not much different from what we have seen in the past. Google still likes authority, content-heavy sites, and still penalizes SEOs who are obviously trying to game the system. The only difference is that Google is now getting better at separating the wheat from the chaff.

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