Pinterest now has 70 million users and it’s now slowing down and is valued at $2.5 billion dollars! Statistics, facts and figures, and case studies are often used to justify new media marketing strategies and tactics to the “big boss”. We all know far too well that the social media landscapes changes constantly and keeping up with the latest trends and facts can be daunting so White Gloves Social Media has compiled the best facts and data.
- Pinterest generates more referral traffic than YouTube, Google, LinkedIn and Reddit combined.
- The average Pinterest user clock over an hour per month on the site.
- Pinterest is 80% more viral and three times more effective than Twitter
- Pinterest encourages viral activity as shown by the number of repins. 80% of pins are repins.
- Pinterest buyers spend more money, more often, and on more items than any other top 5 social media sites.
- 81% of U.S. women online trust Pinterest as a source for information and advice.
- Pinterest is not just raising brand awareness but is also driving purchase behavior. About 25% of consumers reported purchasing a product or service after discovering it on Pinterest.
- Pinterest users spend twice more than Facebook users. Average order value when a user follows through on a purchase from a product seen on Pinterest is $179.36.
- 69% of online consumers who visit Pinterest found an item they’ve bought or wanted to buy.
- An estimated 47% of U.S. online shoppers have made a purchase based on a recommendation from Pinterest. This estimate beats out Facebook and Twitter, at 33% and 31% respectively.
- Vision Critical found that 50% of the items caught users’ attention while they were casually browsing Pinterest itself.
5 Ways to Use Pinterest
Here are 5 ways to use Pinterest as part of your content marketing process from Online Marketing Institute.
1. Use Popular Pinterest Pins for Inspiration
Finding the most popular pins on Pinterest can serve as a springboard for your content brainstorming sessions. On any given day you can find popular pins by browsing different categories and seeing which pins are being repeated, which can help you if your website and content is in a particular niche.
2. Use Pinterest Analytics to Track What People Like and are Repining
One the best features of Pinterest is that it offers free analytics. Once you verify your business account, you can have access to their analytics data. Additionally, there are free and paid tools that you can use for Pinterest Analytics.
3. Use Pinterest as a Bookmark for Popular Stories
The best thing about this tip is that by pinning stories that people are already talking about, it ensures that your content will be relevant and buzz-worthy. Pinning articles on timely stories would be a great way to get a quick boom of traffic to your page.
4. Create Blog Content Based on Infographics Found on Pinterest
In much the same vein as bookmarking articles, infographics make for great repurposed content, and it helps that Pinterest is full of them. This is one of the best places to find infographics.
5. Pin Your Own Content
This is one of the most crucial elements of using Pinterest for content marketing. Of course once you produce content you’re going to share it with as many outlets as possible, and with Pinterest you can use keywords to help optimize your pins.
5 Pinterest Analytics Tools
Here we have a list of 5 tools by Amy Porterfield that can measure your activity on Pinterest and the success of your content, so that you may improve your strategy—not only on Pinterest, but on all your social media channels.
Pinterest Analytics Business Tool
Earlier this year Pinterest released its own analytics tool, which can be accessed by upgrading to a Verified Business Account. It offers a fairly wide range of metrics, including pins and repins, impressions, reach, clicks, visitors, etc.
Piqora
Piqora (previously Pinfluencer) is a great tool that allows you to gather data from both your website and your activity. It has basic features that allow you to track the performance of your pins and boards, and neater features such as Competitor tracking and a “Gallery” mode which uses image-recognition tech to find and display pins of a brand’s products in an embedded pinboard.
PinLeague
Pinleague is another tool that provides analytics data on the content from your site, as well as your activity. It can tell you which images have been pinned, how many unique times they’ve been pinned, repinned, and by whom. It will also give you data on all your brand mentions, and help you measure engagement, ROI, and competitor tracking.
PinReach
PinReach is a well-known and popular tool that helps you find new pins, monitor trends, and measures your engagement. It’s fairly basic in terms of analytics data, but it generates a “score” of exactly where you stand in terms of Pinterest engagement.
Curalate
For big businesses with larger budgets, Curalate is a more comprehensive platform that doesn’t just track social signals, but uses advanced image analytics to give you a full measure of the success of your social media campaign. This tool was the first to really capitalize on the visual aspect of Pinterest analytics.
This look at Pinterest and the tools available are helpful as you move forward with your online marketing initiative. Pinterest isn’t meant for everyone, but it sure can be helpful if your business is visually-oriented.