To fully integrate your business with the Internet and create profit, you need to have traffic. The importance of generating traffic is always included in any article you read about creating a successful website and a profitable company.
So we all know that having a successful Internet base business, good incoming traffic is essential. Besides making sure you have a great product and a good team to sell and service that product, you have to make sure you are using your website to the fullest buy getting that targeted traffic to it.
If you are not getting the traffic you are suppose to get to your website, then it’s time to get working on it. Increasing traffic to your website should have been done since day one if you want your business to be competitive in your industry.
There is an old adage, timing is everything. But more than that, you have to be on your games and be a day ahead of others when generating traffic. To make your website traffic heavy, you have to start thinking about it in the beginning, today or tomorrow is not good enough.
These are seven surefire ways to help increase the traffic to your website.
1. Invest in good search engine advertising
To assure great traffic, Google and Yahoo offers great advertising programs called Adwords and Overture. This way of advertising does cost some money. Even though this costs a little bit of money, it is imperative that you use this type of advertising because Adwords and Overture are the tops ways to increase your traffic.
You can see for yourself why using these services are so successful by the number of companies using them. Many business are using them to drive traffic to their websites. You can do it too. The cost of using Google and Yahoo is well worth it.
2. Trade links with other sites or link exchanges
Not only will you enhance your traffic, by exchanging links with other sites, the company you are trading with will also get to enhance their site, it is a win-win for both companies. The traffic one site generates could provide the other with this added traffic. Since both of you are working to generate more traffic, your efforts are doubly beneficial. To get even more traffic, you can trade more links with even more sites.
3. Viral Marketing
You can spread the word about your business with viral marketing with no or low cost. You can attach your company name, product or link to a certain media such as an entertaining game, an interesting article, a funny video, or a gossip or buzz; this marketing method can be quite sneaky. People will pass it on to many people with this method because they get infected with the creativity and entertainment of the medium.
4. Create content with proper keywords and keyword phrases
To show good links in their results page, search engines look for certain keywords. So, to rank high in search engine results, you have to have the right keyword and keyword phrases. You don’t have to always write your own content, this can also be outsourced to copywriters.
5. Direct traffic to your website with articles
There are article directories that you can submit your article to, many in the subject your business deals in. If you sell or service blue widgets, write about blue widgets or widgets in general. Attach a link to your site as well as a description of your product or services at the end of the article.
6. Form online communities or join forums
Show your expertise and credibility and capture the market. People will tell others of your company and services when you have built a good foundation and gained their trust. When they know you can provide what they need, your traffic will definitely increase.
7. Offer newsletters
Having a weekly or monthly newsletter keeps you in front of your customers, you will find these loyal readers can provide you with more traffic by recommendations. Your customers will provide you with traffic when you arouse their curiosity.